A Bit About Me
I'm a product designer with a multidisciplinary background in UX and industrial design. Over 15 years I've designed commercially successful hardware for global brands like Philips and Tefal, led design teams, and taken digital products from 0-to-1.
Most recently, I co-founded Lumiro AI, an AI-native travel app, where, as Chief Design Officer, I owned product strategy and end-to-end design. The work earned a place in the Antler NYC accelerator and was presented at WTM London and SF Tech Week. I also like to build what I design: I recently shipped a live receipt-splitting app end-to-end using Claude Code.
Work Experience
January 2017 - August 2018
Lead Industrial Designer @ Sinbo Home Appliances
Directed the product design team at Turkey's leading consumer brand, Sinbo, where I scaled design operations, orchestrated cross-functional product development, and played a pivotal role in establishing a government-licensed R&D department.
August 2023 - August 2025
Co-founder & Chief Design Officer @ LUMIRO
Co-founded an AI-native travel startup, leading product strategy and design from 0 to 1. Orchestrated the end-to-end launch of the mobile app, secured selection into Antler NYC (2024), and showcased our innovation at WTM London and SF Tech Week.
January 2022 - Present
Ulgen Ayranci Design Consultancy
Helping companies build products that their users genuinely love.
September 2011 - January 2017
Industrial Designer @ Ernamas Home Appliances
Delivered 6 commercially successful products as a Full-Cycle Product Lead (Industrial Designer & Design Engineer). My work focused on balancing aesthetic intent with the realities of high-volume manufacturing
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