Overview
Company
Ernamas is Turkey's leading small home appliance manufacturer, offering white-label design and manufacturing for global and local brands.
Role
Industrial Designer
Achievements
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Took seven kitchen products to market for brands including Tefal and Black & Decker, progressing from shell design to end-to-end ownership, brief to mass production.
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Designed CMF variations and modular components to differentiate base products across multiple client brands, eliminating the need for new tooling investments.
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Managed DFM reviews and manufacturing sign-offs, navigating complex injection molding constraints to protect launch timelines and prevent costly tooling errors.
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Fabricated 3D-printed mock-ups and administered usability assessments to validate early-stage design decisions.
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Supported sales teams with client-facing design presentations to secure B2B deals, while mentoring design interns and guiding academic collaborations.
Tasks
Industrial Design • Design engineering • Sketching • 3D modelling • 3D printed mock-ups • Mold order & approval • Mentoring • Market research
Projects
Manufactured
A selection of commercially successful products designed for mass production.
Role: End to end product design
Client: Tefal
On the market since 2017
Role: End to end product design
Client: Fakir
On the market since 2014
Role: End to end product design
Clients: Karaca, Vestel, Cookplus
On the market: 2015 - 2025
Role: Industrial design
Client: Arzum
On the market: 2012 - 2018
Role: Industrial designer
Clients: Karaca, Cookplus, Stilevs
On the market: 2015 - 2020
Case Studies
Salad Maker
Role: Industrial Designer
Brief, research & vision
Brief
Design a mid-price countertop salad prep appliance for young, health-conscious consumers, built on existing motor technology.
Market research
Evaluated purely on form language and silhouette.
Tower models: compact, single-axis layout, but rigid and utilitarian.
Conical-drum models: approachable, softer curves, but need a wide footprint for the angled feed tube.
Design vision
Merge tower compactness with conical warmth: a space-saving appliance that still feels inviting.
Form-giving strategy
Ideation
Silhouettes exploring where tower compactness meets conical warmth.
Development
Refined proportion and split lines, carving spout clearance for a bowl underneath.
Final design
A generous radius at the back reads as compact and warm at once. The cutting chamber folds down on the body angle, so the silhouette reads as one gesture.
Final design
Food Processor Attachment
Role: Design Engineer
Project details
Brief
Applied DfM to integrate an externally designed hand blender onto the existing food processor platform, replacing the platform's legacy twist-lock with a new spring-loaded, dual-button lock specific to this blender. With low reuse potential elsewhere, tooling cost was the critical constraint.
Why it mattered
Launched to market with only 4 new parts, attachment housing, housing cap, shaft, and interlock carrier, and 3 required new tooling, reusing everything else from the existing platform
Clients
Arcelik, Grundig
Challenges & solutions
Clutch engagement
The original shaft couldn't reach the new blender's clutch without colliding with the gearbox housing. Redesigning the housing and safety lock would have meant new tooling on both, so the shaft was extended instead: the only new part required.
Lock stability
Prototype testing showed the attachment lock could slide while docked, risking disengagement. A 3 mm stopper elevation blocks the slide and secures the assembly.
