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    Overview

Company

Sinbo is the most popular brand in Turkey's affordable home appliances segment that also offers high-quality products in the global market.

Taboo is the sister brand which offers wooden decoration objects and kitchen tools.

Role

Lead Industrial Designer

Achievements
  • Led end-to-end industrial design for 6+ commercial kitchen appliances across global brands (Philips, Tefal, Beko, Arzum, Black & Decker).

  • Optimized injection molding geometries to eliminate cosmetic defects, bridging minimalist design intent with complex mold mechanics.

  • Directed tooling audits and manufacturer negotiations, successfully securing clean parting lines and structural integrity from floor facilities.

  • Championed "minimum-screw" Design for Assembly (DFA), validating ergonomics and durability via Siemens NX and rapid FDM prototyping.

  • Bridged design and production operations, finalizing technical specs and silk-print registrations directly with floor operators.

  • Managed pilot manufacturing to lock in the "Golden Sample," driving real-world usability and QA performance testing.

  • Spearheaded R&D, patent research, and competitive benchmarking while mentoring junior designers on large-scale product catalogs.

Tasks

Industrial Design • Design engineering • Sketching •  3D modelling • 3d printed mock-ups •  Mold order & approval • Mentoring • Market research 

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Projects

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© 2026 by Ülgen Ayrancı. All rights reserved.
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