Led and mentored the industrial design team, translating commercial goals and sales feedback into design briefs and overseeing execution through to production.

Rebuilt a stalled pipeline into 45 NPD projects (small appliances, kitchenware, wooden houseware); 25 reached tooling, 15 launched

Drove ideation and validated innovation criteria for a 7-project R&D portfolio, presenting to a ministry committee to secure official R&D license

Owned DfM sign-off across 25 tooling-bound projects, reviewing Far East manufacturer feedback on parts and samples