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Overview
Context
Role
Brief
Deliverables
Masters Project • 7 Weeks • Individual project
Ux Research • UI Design
Evaluate the usability of the Pull & Bear e-commerce platform to identify friction points, and execute a strategic redesign aimed at increasing user satisfaction and task success rates.
Methodology
Heuristic Evaluation
Audit based on Nielsen's
10 Usability
Heuristics
Accessibility Evaluation
WCAG 2.1
Level A & AA Guidelines
Performance Analysis
Task Time
Task Competition
Errors Made
Lostness​
Satisfaction
Analysis
SUS score
Thematic Analysis of Think Aloud Sessions
Biometric Analysis
Eye Tracking with Gazepoint GP3
Heatmapping with Eyequant
Psychology Principles
Colour Theory
Gestalt Principles
Redesign
The Website
Improve Usability
Implement a User Review Section
A/B testing
Task Time
Task Competition
Errors Made
Lostness
SUS score
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