SMALL HOME APPLIANCES
Sinbo is the most popular brand in Turkey's affordable home appliances segment that also offers high-quality products in the global market.
Taboo is the sister brand which offers wooden decoration objects and kitchen tools.
Lead Industrial Designer
Strengthened and expanded an existing design team with talented designers.
Managed and guided designers through projects, ensuring the delivery of feasible products that closely aligned with the company’s design strategies.
Facilitated ideation workshops to drive innovation and encouraged supportive feedback through design meetings to sustain harmonious group work.
Led cross-functional collaboration with marketing and production teams for new product development.
Cooperated closely with the R&D department establishment committee, playing a pivotal role in successfully securing government licensing.
Collaborated with the engineering team to identify and pursue seven innovative R&D projects.
Team management • New product developement • Project management • Industrial Design • Design engineering • Mold order & approval • University collaborations