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Overview
Context
Role
Brief
Deliverables
Masters Project • 7 Weeks • Individual project
Usability Testing • Usability Evaluation • Redesign Website
Conduct usability tests and evaluations on Pull & Bear fashion retailer website, and redesign the website to improve usability and customer satisfaction.
Usability Report •
Evaluation Outline
Heuristic Evaluation
Nielsen's
10 Usability
Heuristics
Accessibility Evaluation
WCAG 2.1
Level A & AA
Performance Analysis
Task Time
Task Competition
Errors Made
Lostness​
Satisfaction
Analysis
SUS score
Thematic Analysis
Biometric Analysis
Eye Tracking
Psychology Principles
Colour Theory
Gestalt Principles
Redesign
The Website
Improve Usability
Implement a User Review Section
A/B testing
Task Time
Task Competition
Errors Made
Lostness
SUS score
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