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Overview
Context
Role
Brief
Deliverables
Masters Project • 7 Weeks • Individual project
Usability Testing • Usability Evaluation • Redesign Website
Conduct usability tests and evaluations on Pull & Bear fashion retailer website, and redesign the website to improve usability and customer satisfaction.
Usability Report •
Evaluation Outline
Heuristic Evaluation
Nielsen's
10 Usability
Heuristics
Accessibility Evaluation
WCAG 2.1
Level A & AA
Performance Analysis
Task Time
Task Competition
Errors Made
Lostness
Satisfaction
Analysis
SUS score
Thematic Analysis
Biometric Analysis
Eye Tracking
Psychology Principles
Colour Theory
Gestalt Principles
Redesign
The Website
Improve Usability
Implement a User Review Section
A/B testing
Task Time
Task Competition
Errors Made
Lostness
SUS score
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