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    Overview

Context 
Role
Brief
Deliverables

Masters Project   •  7 Weeks  •  Individual project

Usability Testing  •  Usability Evaluation  •  Redesign Website

Conduct usability tests and evaluations on Pull & Bear fashion retailer website, and redesign the website to improve usability and customer satisfaction.

Usability Report  •  

    Evaluation Outline

Heuristic Evaluation

Nielsen's

10 Usability 

Heuristics

Accessibility Evaluation

WCAG 2.1 

Level A & AA 

Performance Analysis

Task Time

Task Competition

Errors Made

Lostness

Satisfaction
Analysis

SUS score

Thematic Analysis

Biometric Analysis

Eye Tracking 

Psychology Principles

Colour Theory

Gestalt Principles

Redesign 
The Website

Improve Usability

Implement a User Review Section

A/B testing

Task Time

Task Competition

Errors Made

Lostness 

SUS score

    Usability Evaluation Report

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