Overview
Context
Role
Brief
Deliverables
Masters Project • 12 Weeks • Group project / 5 Ux Designers
User research • Ideation • Service design
Transform existing museum services to provide social value for a specific target user in context of social distance and remote working.
Service Blueprint • Customer Journey Map • Stakeholder Map. • Service Blueprint
Value Proposition Canvas • Social Business Model Canvas • Storyboard
Our Team
Team Diamond
We were a group of master's students from different bachelor backgrounds and nationalities working on the project. Due to Covid restrictions, our meetings all took place online. We used Miro Board to design and collaborate.
Our team having fun after a session
My Role
We performed all our design sessions collaboratively online without splitting into roles since it was a service design project. I conducted two semi-structured interviews with families for our user research. I prepared our persona and value proposition presentations.
Discover Phase
Problem
Most museums became less accessible to the public during the pandemic, which affected them and their staff economically and psychologically. How can we find new ways of building a bridge between museums and people utilising digital solutions?
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Target Group
We choose young core families with children to take care of. They are remote working, trying to find a balance between looking after their kids and also handling their work at the same time.
Research Hunt Statement
We would like to know about the current frustrations of young families with a toddler who works from home so that we can reshape museum services to help them create a better work/family time balance during the pandemic.
Research Overview
Semi-Structured
Interview
3
Families
Key Findings
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Toddlers get bored quickly and want to change activities quite often.
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Parents find it hard to find quality material to keep their kids busy watching or playing.
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Parents can't leave their toddlers alone watching tv since they get bored quickly.
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Parents lack a community to share their experience with other families because of covid.
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Kids lack peer interactions.